22 February 2012

Canoe Shuts Down Interactive Advertising Business

Canoe Ventures, the cable operator consortium designed to solve the interactive advertising business across the industry, has thrown in the towel, at least on the interactive advertising part of it.
In the words of Deadline.com's Nikki Finke: Toldja!

The dirty little secret on the distributors' side of the business is that many operators do not insert on reasonably popular linear digital networks. Interactive advertising is harder to buy, harder for an advertiser to use and not ubiquitously available. That's not a good combination.

Canoe will continue to sell ads in video-on-demand. That business can use the same commercials that run on linear channels.

Steve McClellan in MediaDailyNews article with some nice details
Todd Spangler in Multichannel News "exclusive" article

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