ESPN 3D Is Dead, Here Comes Ultra HD

With the announcement yesterday that ESPN is shutting down its 3D service, it appears that any chance that 3DTV would catch on with consumers has bitten the dust.

My view is that what doomed 3DTV was less the glasses required for 3D viewing -- which are a significant issue -- but more the fact that 3DTV simply wasn't that compelling a viewing experience. 

I remember heading to the 2010 Cable Show in Los Angeles, convinced that I was going to buy a 3D TV upon my return home -- industry interest in 3D was sky high and it looked like a very promising new business opportunity. However, after seeing every single 3D demo on the exhibit floor -- maybe 25 in all -- I though that the experience was underwhelming, when it wasn't actually bad.

What is most interesting about the experiment with 3DTV is how it completely tracked the initial enthusiasm for 3D movies in the 1950s and then their subsequent fall from favor. Around 1980 or so I saw the 3D Creature from the Black Lagoon and Dial M for Murder, but they didn't make me wish that the big films of that period, like Jaws or Star Wars, were in 3D.

In contrast with that experience, this year I saw Ultra HD (also known as 4K) sets on the exhibit floor this year (in Comcast's and Samsung's booths) and both looked pretty spectacular. I don't know if Ultra HD's combination of price, content availability and quality will ever get sufficient traction to be successful in the market, but I do know that the quality is uniformly very good and readily apparent.

Ultra HD set from Samsung booth -- photo does not do it justice; Van Gogh's Café Terrace at Night

Interestingly, the content that might first make a difference on these sets may be consumers own still photographs. Still pictures of masterpiece paintings were used on the demo by Samsung. Consumers' photos are already available in resolutions far beyond that of a 1080p set. An Ultra HD Apple TV device might be a great early use case. Apple already has experience with greater than 1080p resolution displays from their experience with the "Retina" displays in both the iPad and certain MacBook Pros.

More on this: Brian Stelter, New York Times

Thoughts While Visiting the Samsung Experience

Times Square rendered in Legos @ Samsung Experience, Time Warner Center, New York

I went to the Samsung Experience a few weeks ago.  If you are not familiar with this place, it is sort of like an Apple Store, except without the store part.  You can't buy anything, it is simply a beautiful showroom for the company's products and a place to try them out in a comfortable setting.  I visit it every month or two as a way to keep up on the developments in consumer electronics - notably 3D TV, Internet-connected TVs and Blu-Ray players.

3D TV continues to be very much a mixed bag to my eyes.  In the (Blu-Ray-based) sampler demo I saw recently, the 3D effect was not very impressive and the quality of the effect seems to vary -- sometimes it looks good, sometimes not so good.  It might might work better in a very dark room.  After all, real 3D is all around you in a lit room.  And 3D TV seems to suffer next to 3D reality.

Google TV is very clunky and laggy, when it was usable at all.  Samsung could learn from Apple and spend some time and set up decent demos of the services related to the products on display.  Without a sample account set up, the Facebook, Twitter and MLB apps are useless and no visitor wants to enter their own information to use them.  Also the Google TV remote is way too complicated (and I am somewhat familiar with the platform from experience with Android phones).  Google TV is hopeless now, but so was the first version of Android.  Roku and Apple TV, both of which I have at home, are far more polished right now.

The Galaxy Tab, Samsung's answer to the iPad, would also benefit from an Apple-style demo setup with some sample photos, emails, Facebook account, etc.  The only things that one can really use out of the box are the browser and games like Angry Birds (both of which are very nice).  The tablet did seem a bit laggy, which I hadn't noticed when I used it on earlier visits.

Samsung's Android phones look awesome.  The Epic has a great looking screen.

Samsung's 59 inch  plasma TV picture is excellent with (2D) Blu-Ray feed.  I wonder how Netflix Watch Instantly will look on it?  Of course Netflix is one of the highest profile apps for the set, but the Experience has not set up a way for one to, uh, experience it.