10 October 2011

Qwikster, we hardly knew ye

Apparently on second thought, Netflix has abandoned its plan to require its customers to use separate websites for the DVD-by-mail business (the stillborn Qwikster) and the streaming business. In the company's blog post, CEO Reed Hastings noted "for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs."

That is much better.

The split had been announced less than a month ago (19 September) and was pretty much universally panned, including in my post that day.

Now that Netflix appears to have learned not to point the gun at itself, we remain to see if they can figure out where they should be pointing it.

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