- "Live a Little" is based on Entertainment
- "Just Right" is based on Choice
- "Go Big" is based on Xtra
- "Gotta Have It!" is based on Ultimate (apparently only spending $70 per month warrants an exclamation point)
|Original marketing piece for DirecTV Now did not include many channels|
There are some channels in DirecTV's DBS packages that are not in the corresponding DirecTV Now package. Among the more conspicuous absences: Aspire, INSP, ION, Mav TV, Ovation, Reelz, and the shopping services like QVC and HSN. All are independent programmers.
[Many of the channels are public interest channels, which DirecTV is required to provide space for on DBS by law (there is no similar law for over-the-top). Examples of public interest channels are BYU TV, Free Speech TV, and NASA TV; they are all non-commercial services.]
One note on the apparent loss-leader nature of parts of the offer: Prepaying $105 (3 months of Go Big at the $35 introductory rate and getting a free $150 Apple TV) is a good deal even if you don't want DirecTV Now. $105 is even less than the $129 that Apple charges for a refurbished unit.
Another take: Peter Kafka at Recode sees this is as "a national competitor" to the "regional fiefdoms" of cable operators with "more to come".
Another take: Todd Spangler at Variety quotes analysts saying DirecTV Now's most attractive package is a money loser. Earlier he wrote about skinny bundles potentially killing to pay TV ecosystem, back when he thought DirecTV Now was a skinny bundle.